By Gayle Fee, Inside Track
Regan Communications Group (RCG; www.regancommunications.com), a privately-held communications firm in New England, announced the launch of Regan Marketing & Media.
Regan Marketing & Media will be led by president of the new division Julie Kahn, former market manager at Entercom Group. The media and marketing agency will provide an integrated approach that includes every aspect of communications, interactions and consumer experience. From brand strategy and positioning to advertising, media planning and placement, and B2B relationship building, Regan Marketing & Media’s work will be a direct result of the strategy that initiates it. The division will enhance all these offerings with RCG’s core discipline: public relations.
“Over the past several years, we have expanded our footprint throughout the East Coast with the addition of Alchemy, Pierce-Cote Advertising and Quinn & Hary,” said George K. Regan, Jr., president and chairman of Regan Communications Group. “When Julie joined the company, it was an easy decision to create this division with her at the helm.”
“Having been a client of Regan for over 12 years, I am very excited and honored to be launching Regan Marketing & Media,” stated Kahn. “I have built my career on helping companies and executives build their brands, and I am eager to bring those skills to my new division. My team brings a wealth of experience from diverse areas – advertising, radio and sports – and we are ready to generate results for our clients.”
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