Left to Right: Red Sox President, Larry Lucchino, Entercom Market Manager, Julie Kahn, and SBLI CEO Bob Sheridan shake on the deal in the WEEI broadcast booth overlooking historic Fenway Park.
The Savings Bank Life Insurance Company of Massachusetts (SBLI) has announced a multi-year advertising agreement with the WEEI Red Sox Radio Network.
The Savings Bank Life Insurance Company of Massachusetts (SBLI) has announced a multi-year advertising agreement with the WEEI Red Sox Radio Network.
SBLI has purchased the exclusive naming rights to WEEI’s Red Sox post-game show through the 2012 season. The show, which is heard after every Red Sox game across the 68-station WEEI Red Sox Radio Network, will now be called “The SBLI No Nonsense Post Game Show.”
“We are proud to present Red Sox Nation with ‘The SBLI No Nonsense Post Game Show,’” said SBLI president and CEO Robert K. Sheridan. “We all know about the passion Red Sox fans have for their team, and we also know how much they value straightforward, honest analysis after each and every game. They will get precisely that with our show.”
In addition, SBLI will receive commercials and in-game reads during every game, as well as online advertising on WEEI.com.
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